Regular Communication

Marketing you don’t need to think about. Stay in touch with your clients on a regular basis.
Pick and choose from three different communication packages. Each designed to showcase your expertise to your clients. Use them for regular marketing communication.

 

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On this page:

Benefits of Regular Communication

Keeping in touch with your clients is important. Yet finding the time to create content to communicate with them can be difficult. Especially whilst running an accountancy firm.

 

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Expertise
Showcase your technical knowledge in client friendly language
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Reputation
Enhance your reputation as a trusted source of information
campaign
Brand Awareness
Be in the forefront of your clients’ minds with regular marketing content

Supercharge your marketing communication

Discover how our regular client communication products can easily tie into your existing marketing activities with these tips and tricks. Enhance your marketing, and raise your brand awareness without the effort or time investment in writing content.

 

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Content Marketing for Accountants: How to get started

10 Min Read chevron_right

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eNews

Every week we will email you three or more concise, topical articles as Word and HTML versions.

You can use the articles in a variety of ways:

  • Email the news directly to your clients - either weekly or at your discretion.
  • Publishing the articles on your website to create your own blog and encourage clients to visit your website.
  • Create a letter or bulletin for your clients.
Key Information
Delivery
Weekly
Content
3 or more topical articles per week
Formats
Word doc or HTML file
Subscription Cost
£280 per annum*
*CPD members receive a discount. Prices subject to vat.
Subscribe

Example of printed newsletter

Newsletters

Offering you an opportunity to communicate with your clients, our newsletters provide up to date information on the latest tax news. Promote your firm’s services and build your reputation as knowledge experts.

You can use the articles in a variety of ways:

  • To create a letter to post in the traditional way - to cater for your clients not yet online
  • Emailing the news directly to individuals
  • Publishing the articles on your website to create your own blog and encourage clients to visit your website.

Pricing and format options

Key Information
Delivery
February, May, July and October/November
Content
Latest tax news
Formats
PDF, HTML, Printed, Content Only
Cost per edition
from £215*
*membership discounts may apply. Price vary on format. Prices subject to vat.
Order

Example of Client Briefings

Topical Issues

Articles are produced frequently in response to what is happening in the business world. We cover current topical items of interest that can be adapted easily to suit the different needs of your clients.

There are shorter items to quickly notify your clients of key changes or, in-depth articles covering a topic/issue in more detail.

Key Information
Delivery
February, May, July and October
Content
Latest tax news
Formats
PDF, HTML, Printed, Content Only
Cost per edition
from £205*
*membership discounts may apply. Price vary on format. Prices subject to vat.
Order

 

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Mercia provides many effective ways to communicate with your clients through print and digital products. Take a look at some of our specialist client communication products.

Factsheets

An essential marketing tool for any accountant in practice to promote your services and expertise.

With an extensive range of titles and topics to choose from. Set yourself apart from your competitors.

Taxes Made Easy

Informative guides to explain the taxes your clients are likely to encounter in their business and personal lives.

Written in an easy to understand way.

Client Letters

Choose between hundreds of detailed client letters, regularly updated and focusing on key topics which your clients care about.