Creating effective and engaging website content

In order to prove appealing to visitors, modern day websites must achieve a range of objectives. Research has shown that the average user spends just 15 seconds on a webpage, so making a good impression is vital! Having a fresh design, informative copy and a friendly tone are just a handful of these objectives. But what constitutes engaging website content, and how do we go about making it? This blog post takes a look at how you can generate interesting content for your website.

Creating blog posts

Creating informative and engaging blog posts on topical issues will help drive clients to your website. You should aim for your firm to be seen as a thought leader, raising important points and providing expert commentary.

Various topics can be covered in a blog post – it all depends on what you choose to share. You may wish to highlight important tax dates for the diary or share firm updates.

Blog posts can be more informal in tone, expressing the thoughts and opinions of either an individual or the firm. Tone greatly depends on the blog’s subject matter – some call for more professional tones of voice, and others can be more relaxed.

Topical news stories

Consider making use of topical news stories to keep your website up to date and fresh. News stories can cover a range of topics and provide readers with the latest updates.  

Mercia Websites are integrated with a comprehensive content suite, filled with blog posts and topical new stories to keep your clients updated. Our fully managed website services take all the hard work out of writing expert technical content and updating your site on a regular basis.

Making the most of Search Engine Optimisation (SEO)

SEO helps to increase the likelihood of your website being seen by potential visitors. It helps boost its ranking in search engine results such as Google. Having a high rank increases the chance of people seeing, visiting and generating new business through your website.

In our modern age, the most successful websites are built to be SEO friendly from the ground up, and feature quick page load times and optimised content.

To help with searches in your local area, the text on your website should be written to be optimised for relevant search terms like ‘accountants in Leicester’. This helps to boost your website in search engine results and promote it to potential clients.

Consider social media

Social media is an incredibly useful tool for promoting your firm’s ideas and services. Social media platforms are growing every day, and we can see that with trends changing we get more and more platforms being created and made available on the internet. Using social media channels in a marketing strategy usually is an afterthought or is an add-on communication method to drive traffic to a website.

Many things can be shared on your social media platforms – firm updates, important dates for the diary, changes to tax policy and much more. Firms should consider how best to make use of social media in order to maximise its benefits. 

Mercia’s social media package provides accountants with the content to help establish your firm as leading experts in the field. Daily posts are provided on your Facebook, X (formerly Twitter) and LinkedIn company pages – for more information, please visit our website.

Utilising an app

Alongside having an effective and attractive website, a firm app is essential to promoting your services. Apps can be used in conjunction with your website and can provide additional information that doesn’t feature on your firm’s website, such as content and areas specifically for members.

Mercia’s Taxapp is fully brandable to your firm and is available in both the Apple and Google app stores. The application offers greater exposure for your brand and enhances your clients' access to up-to-date resources.

The application is designed to provide your clients with the latest tax rates, business and tax news and up-to-date tax calculators.

No matter how you choose to promote your website, Mercia has the tools and expertise to help you. To find out more, simply visit Websites for Accountants.