How to make the Autumn Budget work for your brand

The Autumn Budget is a fantastic opportunity for accountants and tax advisers to build their brands. A strong brand helps to build a relationship of trust with a firm’s target audience. The Budget is a time when tax and finances hit the front page. Explaining the finer points of what has been announced gives you the chance to highlight your expertise and instil confidence amongst your clients.

What is branding?

Branding often gets mistaken for a company's logo. This is because the logo is typically the most visually noticeable thing in a brand.

However, this is not true. Branding is so much more than a logo.

The core part of branding is creating something that stimulates a feeling in a person.

They can see your brand and know what your company values are right away. Building a brand which is strong can instantly set you apart from your competitors. Not just because your logo looks better, but because your brand communicates your values.

Benefits of a strong brand

Beyond just a memorable logo, good branding increases the value of a company. Along with providing employees with direction and motivation.

This makes acquiring new clients easier and encourages them to repeatedly return.

Sets you apart from your competitors

As the accounting industry is so competitive, it is important to have strong branding that reflects your firm. This will help you stand out from the crowd.

By concentrating your brand on values, even small businesses can stand out against larger competitors.

Ensure the values your brand communicates reflect your target audience. People like to buy from companies that share their personal values.

Clients get to understand who you are

Strong branding creates an instant and lasting impression. It sets expectations and allows your clients to instantly understand what you offer.

No longer do you need to explain to clients what you do. Instead, they instantly know. They can also identify what kind of service they may get from your company.

Cost effective

Creating a strong brand is a long-term investment. Time, money, focus and patience are all needed when going through a branding process.

However, the cost benefit of a strong brand is invaluable. Getting and retaining clients is a lot easier with a strong brand.

How we can help

Mercia’s Budget products give you the opportunity to incorporate your logo and showcase your brand.

You can choose one of Mercia featured designs with your company's name, logo and contact details included.

Alternately, provide your own artwork to be used as a front cover. Please note, there is an additional charge of £60 for this service.