Promote your firm with Mercia’s digital marketing solutions

In this modern age, having an online presence is essential to attracting new clients to your firm and for showcasing your expertise. An up-to-date and interactive website can also help to position your firm as a thought leader amongst your peers. Equally as important is to establish a social media presence and build a following to whom you can share firm updates and important tax changes.

Here we consider what makes an interesting and informative website and insightful social media posts.

Creating an interactive website

Having an engaging and interesting website is crucial. There are a number of things you need to consider in order to make your website appealing to potential clients. These include having a fully responsive design; ensuring the website layout is clutter-free; using keywords in your content to make it easier for prospective clients to find you; and only adding clear, high-quality content and streamlining your copy so that it adds value to the site.

An engaging website also uses clear but powerful calls to action, signposting service pages or contact pages. Promote one central number and respond to any callback requests promptly otherwise you’ll lose their engagement.

Consider the overall look and feel of your new website – does it reflect your brand values and your vision? Make use of the same tone of voice across the board to ensure consistency and utilise simple colours to attract the eye of the visitor.

Mercia specialises in designing and building websites for UK accountancy firms and will work with you to improve your online presence with one of our website designs. With a selection of website designs to choose from depending on your firm's requirements, our websites include a range of features as standard that help you to supercharge your services and practice. Our website package comes with a dedicated team who are with you before, during and post launch, and are available to answer any questions you may have.

Posting informative content on social media

Posting to social media channels often falls down the daily to-do list as there are too many tasks to complete in the day. It can also be difficult to produce regular, technical and interesting content for your followers.

Marketing your services via social media is essential. The bigger your social media presence, the more people will see your content. Creating content is a good way to draw in prospective clients – you might consider writing a blog post on a topical and current issue. When posting to social media, use hashtags in your posts to boost your content’s visibility.

Mercia’s social media solution provides accountants with the flexibility to use the package in a way that helps establish you as accountancy experts.

Daily posts are provided on your Facebook, X (formerly Twitter) and LinkedIn company pages, each designed to help drive traffic to your website by directly linking to different areas of the site. The flexibility of this package means you can rely on them to keep your social media accounts regularly active, or you can incorporate them into any existing social media plan.

To find out more about Mercia’s website service and social media packages, please visit our website.