Marketing Strategy - How to Harness Insights to Fuel Success

Mercia has partnered with the marketing training company Red Button to bring you this course, bespoke to the accountancy profession. The speaker, Mags Bradshaw, has years of experience as a marketing manager for an accountancy practice and understands the particular challenges faced by the profession.

In this inspiring module Mags explores market insights and how understanding the needs and appetite of your future customers can fuel your future.

She will take a deep dive into the world of your prospective clients looking at what drives them and focus on the makeup of their business including purpose, people and place. She will then show you how to connect that knowledge and expertise to strengthen relationships, support your plan and get results. Mags will also look at how to identify further selling opportunities and nurture relationships to build a successful future.

Contents

• See how to connect your market insights to your communications, clients and business vision
• Power up your plan so it feeds your vision and ambition for success
• Supercharge your plan & learn how to encourage referrals and testimonials
• Learn how to harness your knowledge & expertise in order to reach your goals
• Save time and money by staying connected to a plan built with shape and structure