Masterclass - Leadership - Understanding Transactional Analysis

Taking extracts from our popular Conference programme, Mercia Masterclasses offer a unique opportunity to hear from experts in specialist areas without having to attend the full conference event.

Understanding Transactional Analysis can significantly improve interpersonal relationships, personal wellbeing and business performance. Developed by psychiatrist Eric Byrne, Transactional Analysis (TA) originally helped analyse and improve individual’s (e.g. manager’s) human relationships and communication skills. 

Today there seems to be a growing skills gap in some individuals’ ability to communicate at a human ‘people’ level. They can often fail to bring employees or customers with them - despite being technically competent. Human interactions are critical when managing staff and winning and retaining customers. 

For companies thinking about 2024 and beyond, effective human interactions can be the difference between compliance (mediocre business performance) and commitment (exceptional performance). Colleagues and customer relationships will become healthier and more productive. 

If you are interested the recordings of the entire Leadership in 2024 and Beyond Conference, please see here.